Podcast and Radio stats. Because who doesn't like numbers?

Interesting data on audio media (radio, poscasts, etc.) Check out the full piece here: http://stateofthemedia.org/2013/audio-digital-drives-listener-experience/audio-by-the-numbers/

Most relevant bit for us this week seemed to be the excerpt below. Thought?

Podcast listening has grown considerably in the last two years, though it still only hits a minority of Americans.  According to Pew Research survey data from summer 2012, 18% of U.S. adults listened to a news podcast downloaded to their computer, tablet, cellphone or mp3 player at least sometimes, twice that of 2010.⁴